At long last, my brethren, you have heeded my advice and forged velvet ropes around your sinister gothic brands, admiring only the most devoted disciples of darkness as customers. And now what? Will you content yourselves with preaching to the converted again and again? NO! The time has come to send out tendrils into other nether worldly circles, to weave our shadows together through acts of cross-promotion both subtle and overt.
Gothic Brands and Collaboration
Misfit minions of the dark realm, if thou would spread thy gothic brands spectral wings across the netherweb, consider collaborating with other macabre merchants who lurk these digital shadows. By exchanging promotional curses, two grim brands may summon twice the infestation upon the Putrid Plain of social media.
First, scour the darkest corners of the world wide web in search of gothy brands with complimentary aesthetics. Seek those who dwell in similar corners of the crypt – purveyors of melancholy music, funeral fashion or sinister stationary.
Next, contact these dark kindred spirits and propose a loyalist endeavor. Offer merciful discounts in exchange for cross promotion to each other’s covens of followers. Agree upon mutual hashtags to summon and bind your combined battalions of tenebrous taste.
Then, craft coordinated social media spells to cast upon the masses. Curse Instagram with bleak but beautiful images of your accursed products, flanked in a forsaken frame. Bewitch Facebook with a macabre mixed media advert, incorporating elements from both grim brands. Befuddle Twitter with a morbid meme mashing up your lurid logos.
Be Wary of other Dark Ones
There are schemers and sorcerers in every corner who would see our kind devoured, so you must be DISCREET. But fear not, I would not steer you into the jaws of danger. Only the purveyors of TRULY BLACK ARTISANAL OCCULT ATTIRE need apply for your coveted promotional spots and product placement. We are a COMMUNITY, are we not? Bound not by the light of day but rather the INK-DARKENED BLOOD we have all spilled. Gothic brands will prevail!
Begin with the smallest of gestures, an Instagram shout-out, a Facebook event invite, a whispered recommendation of “must-have” products in your fellow hell-peddlers’ stores. Each recruit to our ranks through such minor acts of goodwill plants a seed, which shall blossom into FUTURE GOLD. Let jokes and hidden references to your Dark Mysteries fly on each other’s platforms, building INNER CIRCLE familiarity between your MARQUES.
Once bond and rapport have been established, deeper alliances can form. Explore collaboration on actual occult objects: tea towels tailored for tea ceremonies to summon splatter goths, tote bags to carry brimstone boldly to the coffee shoppe coven. But start simple, with social media spells – for the right cross-promotional collaboration can magnify a macabre maker’s meager following a hundredfold. Collaborative collections, exclusive bundle deals, crossover campaigns – the possibilities for BLACK-LIT cross-promotion are ENDLESS! Nothing pleases ADHERENTS of DARKNESS more than discovering a new maze of RARE and LIMITED RELEASES to traverse, hunters becoming the HUNTED.
And for the grandest of schemes, consider a Dual or “vs.” Campaign, harnessing the ENERGY of competition and the SAVAGERY of tribalism. Pose two of your sinister styles or sinister sweaters against one another, promising a SPECIAL PRIZE to the disciple who can procure BOTH, thus doubling their vocal acclaim and blackening their credit card in the process.
Riches Will Be YOURS
The path to PROFIT and PARANOIA is long, my ghouls, but together WE WALK ETERNALLY. Promote THY NEIGHBOR as thyself, and profits beyond number shall follow in our WAKE. The light may NEVER COME, but GOLD will GLEAM, I SWEAR IT!
Keep your TRIBES hungry, keep your REPUTATIONS SHROUDED IN MYSTERY, and KEEP SELLING, SILLY MORTALS, KEEP SELLING!
The shadows watch, the doom approaches, FEAST ON BLACK!